5/18/2023 0 Comments Apptrends affiliate![]() Facebook shops is a perfect way for Facebook to have complete visibility from showing the ad to completion of transaction with 100% valid visibility, 100% data collection. So for example, and he gave this example, in his post. ![]() And so the interesting part about that is that the more data you can collect as a first party, the more trend, the more tracking you can enable. So just a quick summary of Eric’s writing on the topic is that Apple with app tracking transparency somewhat arbitrarily but somewhat way self-serving, Lea defines tracking as anything that is third party data. And that’s a term Eric actually coined in 2021 is content fortresses. So what I want to kick off with, which I think is one of the more interesting trends that we’ve seen and Eric is predicting this trend is going to continue to grow in 2022. So we’ll try this format and see if we can’t move a little quicker that way versus kind of rehashing the entire post. So today, instead of completely rehashing those posts and just kind of talking through exactly what they had already written, I’m going to try and kind summarize some of what they discussed and then kind of ask them the questions that I was curious about when I read their post. Thomas did a guest post for us with some of his 2022 thoughts. You can search, you know, 2022 mobile dev memo and you’ll find Eric’s post and then on the revenue cap blog. Many of you have probably already read the post, and if you haven’t, they’re both fantastic. Now, Thomas and Eric both wrote a fantastic post as part of why we are hosting this event and decided to have both of them on. Yeah all right so the topic of the day is trends for 2022. But then I’m going to ask the revenue got to sponsor that should. ![]() I’ve got a I’ve got a normal Mike like one of those. Have you never upgraded your gear there? What? it sucks. Anything else you wanted to say? Happy to be here, Thomas. I wish I could write a post every Monday like he does. Also independent and writes for mobile dev memo. And yeah, super glad to exchange with the two of you and Eric super as well. I’m thrilled to be here, especially a subscription topic of the day. Anything else you want to say, thomas? No, not much. Thomas is a world renowned mobile growth expert, independent consultant. Were all three of us tend to ramble a little bit? So today we’re going to try and be concise so we can leave some room for questions. So Thomas and Eric, you’re going to try and talk a little faster. And then if you have specific questions, go ahead and drop them into the questions section and we’re going to try and get to those at the end. There’s a chat us hosts will probably have a hard time following the chat, but we do have some revenue cat folks in the chat. This is our first time to host on a live storm. Looks like we have a lot of people who’ve joined, so I won’t dilly dally too much. Welcome to the subscription trends 2022 event here with Thomas Pettit and Eric Seaford.
0 Comments
Leave a Reply. |